Social Media Post Ideas (From Someone Who Has Created Thousands of Client Posts)

Welcome back to the blog!

Today, I want to share ideas for impactful social media posts with you.

Over the years of working in social media, I’ve created thousands of posts for clients from various industries.

Of course, each and every client and industry is different and requires a custom approach. However, I do find myself coming back to tried and tested ideas.

An idea that works well for one industry can often be adjusted for a different industry.

Putting a fresh spin on the same idea can generate a completely new video/graphic.

In this blog post, I’ll share some general ideas and ways to customize them to different industries.

I've picked the following industries for today's blog post: Restaurant, Yoga studio, Jewelry brand, Coffee shop.

If you have a specific request for content ideas for your industry, comment on this blog post or send me a message!

I plan on doing more in-depth content idea breakdowns like this one I did a couple of weeks ago for a coffee shop and would love to do one for your industry!

Without further ado, let's get into it:

1. Behind-the-Scenes

General Idea: 

Show the daily operations of your business, introduce employees, and share the process of making your product/service.

Industry-Specific Ideas:

• Restaurant: A day in the life of a chef, process of prepping a dish from start to finish, kitchen prep before opening hours

• Yoga Studio: Behind-the-scenes planning a class, setting up the studio, day in the life of a yoga instructor, what yoga instructors eat for lunch

• Jewelry Brand: Product design process, behind-the-scenes of how jewelry is crafted, day in the life of a jeweler

• Coffee Shop: Behind-the-scenes testing new drinks, a day in the life of a barista, the team’s favorite beverages

2. Customer Testimonials

General Idea: 

Share positive feedback from customers to build trust and credibility.

Industry-Specific Ideas:

• Restaurant: Content taken by diners

• Yoga Studio: Quotes from happy customers, UGC style content of someone taking a class, day in the life with a focus on attending (& enjoying) a class at the studio

• Jewelry Brand: Content taken by customers wearing the pieces they purchased

• Coffee Shop: Content of someone’s order and quote

3. Educational Content

General Idea: 

Provide valuable information that positions you as an expert in your field.

Industry-Specific Ideas:

• Restaurant: Ingredients that work well together, cooking techniques, wine pairings

• Yoga Studio: Breakdown of individual poses, benefits of yoga, history of yoga, yoga for different areas of the body, yoga for different stages of life (injuries, prenatal, senior, children, etc.)

• Jewelry Brand: Crafting techniques, differences in metals & stones, trends throughout the years, jewelry care tips, Do’s and Don’ts for wearing jewelry

• Coffee Shop: Brewing methods, differences in flavor & caffeine content of various drinks, origin of beans, brewing process walk-through

4. Product Highlights

General Idea: 

Showcase your products/services, highlighting their features and benefits.

Industry-Specific Ideas:

• Restaurant: Origin of produce, meats, dairy used in the restaurant, showcase different dishes, sample menu including appetizer, entree, dessert, wine pairings, showcase new menu items

• Yoga Studio: Explain different classes offered at the studio and their intensity, show any merchandise on sale

• Jewelry Brand: Break down inspiration behind different designs, explain design choices, highlight metals & stones, style guide, showcase new collections

• Coffee Shop: Introduce new menu items, showcase different drinks and their flavor profile, and share sweet treats you have that day

5. Interactive Content

General Idea: 

Engage your audience with polls, quizzes, or challenges.

Industry-Specific Ideas:

• Restaurant: Polls about favorite dishes, requests for new menu items, wine pairing quizzes

• Yoga Studio: Weekly workout challenges, health quizzes

• Jewelry Brand: Polls about favorite pieces of jewelry, quizzes about the historical inspiration behind designs

• Coffee Shop: Polls about favorite drinks, requests for new drinks, quizzes about coffee trivia

6. Seasonal Content

General Idea: 

Create posts that align with holidays, seasons, or special events.

Industry-Specific Ideas:

• Restaurant: Seasonal menu items, celebrations at the restaurant

• Yoga Studio: Holiday music workouts, yoga for traveling, at-home yoga, summer workout tips

• Jewelry Brand: Gift guides, seasonal sales promotions

• Coffee Shop: Seasonal drinks, events at the coffee shop
  

7. Behind-the-Brand Stories

General Idea: 

Share your company’s story, values, and mission to build a deeper connection with your audience.

Industry-Specific Ideas:

• Restaurant: Inspiration behind different dishes, Founder’s story, fan-favorite menu items throughout the years

• Yoga Studio: Founder’s story, the impact on your community

• Jewelry Brand: History of your business, Founder’s story, heritage, milestones, how your brand has evolved over the years

• Coffee Shop: Inspiration behind different drinks, the inspiration behind your business, your impact on the community

Conclusion: Social Media Post Ideas

And there you have it! Reminder to send me your industry requests for upcoming blog posts! I’d love to come up with ideas for you.

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Lastly, if you’re interested in outsourcing your social media, reach out today.