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Content Ideas For a Coffee Shop

cup of espresso | content ideas for a coffee shop

We often see comments from business owners unsure of what they should post about on their business social media accounts.

And we get it - it can be really confusing to come up with ideas and find out what works well for your audience.

We’ve found that having a solid, thought-out social media strategy in place is a true game changer for coming up with great content ideas that are aligned with your business and goals.

If you want to learn more about creating your social media strategy, check out our blog article here.

woman making espresso  | content ideas for a coffee shop

Every business is different, and no two social media strategies are the same.

However, we thought it could be helpful to create sample content ideas for different businesses to give you ideas and inspiration.

This will be a new series on our blog, so make sure you subscribe to our newsletter to see future installments.

Now, let’s take a look at some content ideas for a family-run coffee shop.


Behind-the-scenes content offers a great opportunity to be more personal and approachable on social media.

Many customers today care about a connection with a business, and sharing more about your individual team members and your coffee shop as a whole will go a long way.

  • Introduce your team members and share their favorite drink/ snack at your coffee shop

  • Share your origin story

  • Share a day-in-the-life of a barista

  • Share a day-in-the-life of a coffee shop owner

  • Showcase the teamwork among your employees

Menu Items & Seasonal Specials

Of course, you’ll need to promote your drinks and seasonal specials. Showcase both the standard drinks you offer (like espresso) as well as the specialty drinks (like a honey lavender latte).

coffee, book and notepad on a table  | content ideas for a coffee shop

  • Showcase your menu and explain the different drinks you offer

  • Show pictures of how different drinks are served - people love to know what they get before they order

  • Introduce and promote seasonal specials, like apple cider donuts or pumpkin spice lattes

  • Host seasonal giveaways

Coffee Education

Sharing your knowledge on various forms of coffee is a great way to show your expertise and get people excited to come into your store.

This is also a fun way to showcase the professional equipment you use.

  • Explain the differences between various brewing methods (e.g., French press, pour-over, espresso)

  • Share flavor profiles of different types of coffee

  • Share ideas for food pairings with coffee

  • Provide information on different beans, grinds, etc.

  • Answer FAQs

  • Share brewing tips for great coffee at home

coffee nook  | content ideas for a coffee shop

Community Involvement

Today’s consumers care about the initiatives and causes businesses support. If you host events or sponsor initiatives, share these efforts to motivate the community to join in.

  • Show events you host or participate in

  • Show community initiatives you’re involved in

Customer Reviews and User-Generated Content

Your happy customers are the best advertising! As a society, we love reading reviews and trust fellow coffee lovers when it comes to the best brew in town.

  • Share reviews from people who love your coffee, highlighting their favorite drinks and experiences at your coffee shop.

  • User-generated content: Encourage customers to share their own photos and tag you. Repost their posts on your social media accounts to show appreciation and leverage the UGC as a client testimonial.

espresso and pastry  | content ideas for a coffee shop

Conclusion: Content Ideas For a Coffee Shop

We hope these ideas give you some inspiration for your own business!

Please keep in mind that these content ideas don’t replace a comprehensive social media strategy.

If you’re looking for a tailored social media strategy for your business, we’d love to chat with you. Reach out today.

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I love your blogs- very inspiring. Looking forward to your creative ideas and strategies that support me

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