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How to Plan 2 Weeks of Social Media Posts in 2 Hours: A Step-by-Step Guide

beach side lifestyle shot | How to plan 2 weeks of social media posts in 2 hours

As a busy entrepreneur or social media manager, staying consistent on social media can be a challenge.

With endless tasks vying for your attention, finding the time to plan and schedule posts can feel overwhelming.

Over the past 3+ years of working in social media, we’ve perfected our processes to work more efficiently and put out the best possible content for our clients.

Today, we want to share our tips on how you can plan 2 weeks of social media posts in 2 hours.

Before we jump into our tips, a little disclaimer: planning great content takes time and shouldn’t be rushed “just to have something to post”.

Above all, quality is key when it comes to social media posts.

Without further ado, let’s jump in!

woman in white linen posing at the beach | How to plan 2 weeks of social media posts in 2 hours

Step 1: Know your goals and content pillars

Before diving into content planning, it’s absolutely essential to know your goals for social media as well as your content pillars.

Your content pillars are essentially the themes of what you post about and support your overall goals.

If you want to start from the top, we recommend building your social media strategy first.

Check out our tips for a winning social media strategy here.

Next, take a moment to consider themes for the upcoming two weeks.

What are you hoping to achieve with your social media posts? Are you promoting a new product, driving traffic to your website, or simply engaging with your audience?

We like to spend a good amount of time generating ideas and researching topics to post about.

As tempting as it is to rush through and start the next step, remember that this is the strategic foundation of your content calendar.

The better you tailor your ideas to your overall strategy, the better your content is going to be (and the easier the next steps will be).

Once you have clarity on what you want to post about (make sure you note down all your ideas!), it’s time for the next step.

woman walking on sand | How to plan 2 weeks of social media posts in 2 hours

Step 2: Jump into your Content Calendar

A content calendar is your best friend when it comes to efficient social media planning.

We have our exact social media planner template available on our website, in case you need one.

Once you have your content calendar all set up, start by outlining the next two weeks.

Assign specific themes or topics to each day you’re planning to post, keeping in mind any relevant holidays, events, or promotions. Refer back to your list of ideas from the previous step to slot topics in for each day.

This will serve as your roadmap for content creation and ensure that you maintain a consistent and cohesive presence on social media.

Steps 3-5: Batch Creating Content

Now it's time to roll up your sleeves and get creative!

We like to break up our tasks and focus on one thing at a time, for example, we will go ahead and write all captions first, before moving on to creating all graphics.

By tackling multiple tasks in one sitting, you'll minimize distractions and maximize productivity.

Step 3: Writing Captions

Crafting compelling captions is essential for capturing your audience's attention and conveying your brand's message effectively.

Take the time to brainstorm creative and engaging captions that resonate with your audience and align with your brand voice.

Make sure your captions add value and spark conversation.

Remember to keep your captions concise, clear, and relevant to the content you're sharing, and don’t forget to add a relevant call-to-action to your captions.

woman in white linen sitting on beach | How to plan 2 weeks of social media posts in 2 hours

Step 4: Designing Graphics

Visuals play a crucial role in grabbing your audience's attention and making your social media posts stand out.

Use graphic design tools like Canva, Adobe Express, Figma or Illustrator to create eye-catching graphics that complement your content and reinforce your brand identity.

Pay special attention to color, typography, and composition to create visually appealing graphics that resonate with your audience.

Ensure you stay on brand with your design to foster brand recognition.

Step 5: Hashtag Research

Hashtags are powerful tools for increasing the discoverability of your social media posts and reaching a broader audience.

Take the time to research relevant hashtags related to your industry, niche, and content themes.

Look for hashtags that are popular but not overly saturated, as well as niche hashtags that target specific audiences.

Incorporate a mix of broad and niche hashtags into your posts to increase visibility and engagement with your content.

Step 6: Schedule Posts

Once you have your content ready to go, leverage scheduling tools to automate the posting process.

We love Sprout Social and Later, but if you’re looking for a free alternative, you can use the native scheduling software from each platform.

Tiktok, Meta (Facebook & Instagram), Pinterest, Youtube, and Linkedin, all offer you the option to schedule your content for free.

Conclusion: How to plan 2 weeks of social media posts in 2 hours

And that’s it!

Planning two weeks of social media posts in just two hours may seem daunting at first, but with the right approach and systems in place, it's entirely achievable.

Always keep in mind that it’s not worth it to rush your content planning.

Quality content does take time, and depending on your niche, the type of content you produce, and the frequency of posting, it might take you longer to produce great content.

Learning how to streamline your process will help you be more efficient over time and you will find the sweet spot between efficiency and quality content that works for your business.


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